1) In what ways does your media product use, develop or challenge the forms and conventions of real media products?

I personally feel we conformed to real media products. Our main character is male, who relives the night before. We abide to the stereotype of youths partying from night to night, doing stupid things with their friends, only to repeat it later. However this was chosen from the nature of the song, and the availability of cast members we had. Also during our filming we tried to conform to a realistic filming technique, by not using a tripod to film. We also used various establishing shots of the setting and the characters themselves to aid the audience in understanding. However what breaks the conventions is the narrative and use of editing. Our narrative is unintentionally not linear, cutting between our main character and the rest of the party. Our big twist on the video, being the reverse effect of the footage, also doesn't conform to media today, and makes it rather unique.

2) How effective is the combination of your main product (video) and ancillary text (CD cover)?

For our music video, the theme is the night before, documenting the crazy events that happened to our main character last night, shown with the unique twist of rewinding the footage. Originally for our CD cover, we planned to have physically written the songs title on Charlie's face, and use that image. This plan changed due to poor image quality. Instead I decided to use a screenshot from our current footage and give it a comic book/illustrative or retro spin, much like the original artwork. I feel the image links to our music video as it is the establishing shot, and the retro spin links back to the era of the song.

3) What have you learned from your audience feedback?

I've personally learned a lot from the audience feedback. All made clear that we made a good effort on both versions, however the second shone through more. I personally liked the first one, but I felt me and Rosie had no part in it whatsoever.I'm glad we were given the opportunity to make it, and mash up both footage despite the narratives not fitting as well as originally planned. I feel after reading the feedback we could of also given ourselves more time to film, and plan in detail our video much more before going headfirst into filming.

4) How did you use media technologies in the construction and research, planning and evaluation stages?

We used various media technologies in order to film and plan our music video. Initially we looked at our other potential song choices on YouTube, to gain both ideas and what makes a good music video. After this I personally looked up various tutorials on how to reverse footage, amongst other effects. We then created our storyboards to finalise our ideas, before filming with various cameras and compiling the footage together on Premiere Pro. In our reflection and evaluation stages, we watched our classmates videos and reflected back to our original plans.